So Amazon is amazing. We love it. It makes me a ridiculous amount of money for doing nothing more than sending about 6 shipments a year and making the occasional tweak. I love it and in many ways the pains of getting set up for the first time are behind me.
Pain like: -
- What do you mean choose a SKU?
- Manufacturer's Part Number?!
- UPC/EAN what's the difference and why would anyone care
- Why do you need to know the dimensions of the product when it's not packed?
- Why can I only show one in the main image when there are two!?
These rules and questions often appear completely arbitrary. Sometimes unfair? Why does my product need a label? Why can't I list in this category?
Some of it does appear to be total madness to the outsider (Maybe even to the insiders) But it's just the pain of getting going and it's not impenetrable. Why you end up with a SKU, a UPC, an ASIN, an FNSKU. Who knows? It's making someone happy. Now there is even a Listing ID! What does that do?
But once you get through and send your first inventory, suddenly everything changes and Amazon becomes your friend. They stop being a debit and start being a credit in your account. It's not plain sailing. Some of your products or variants will attract a negative review and it can be hard to recover quickly - even with a great product. But if you follow the recommended steps, look after your customers and foster some good early reviews you really will rise up the rankings and begin to be presented to the tens of millions of Amazon customers...sitting at their screens, searching for something and just itching to spend their money.
1 order, 5 orders, 10 orders a day that's not bad when you are not actually doing anything! Tweak the description, run an ad or two, add some related products, get some reviews with marketing inserts or targeted coupon promotions via facebook Ads and suddenly it's 30 orders a day. Hang on? Every one of these orders is $8-15 net profit! After all the costs of goods, freight, promotion spend and Amazon fee. That's between $240 and $450 net profit per day! Most days. And I can keep doing it again and again...!
It won't last for ever for every product and competition will arrive but once you know what you are doing - you really just need to keep doing it and doing it well. Soon all the confusing terminology that stops others doing it too...is your best friend!